branding , illustration , animation , web design , corporate identity , social media visuals, packaging design ,

branding , illustration , animation , web design , corporate identity , social media visuals, packaging design ,

A young woman with long blonde wavy hair, wearing a red blazer over a black top, smiling against a blue background.

Hello there! I’m Daria, Senior Brand & Marketing Designer with 8+ years of experience in driving growth for B2B SaaS and tech companies through strategic brand systems and performance-driven creative.

About Me

 

Hello, I’m Daria — a Senior Brand & Marketing Designer specializing in B2B SaaS and growth-stage tech companies, focused on building brand systems that drive measurable growth.

Over the past 8+ years, I’ve led brand transformations that support measurable business growth. I directed ROI Hunter’s company-wide rebrand during revenue expansion from $3.5M to $7.5M, building a scalable visual identity system adopted across marketing, sales, and product teams.

My work focuses on:

• Rebrands during high-growth phases
• Conversion-focused landing pages and acquisition assets
• Scalable brand systems across web, paid, and product marketing
• Cross-functional collaboration with leadership, product, and growth teams

Selected outcomes include:

• +40% increase in lead generation CTR
• 30% uplift in paid acquisition performance
• 2x increase in pricing page engagement
• Supported 62.7% YoY revenue growth through cohesive brand execution

I’m currently open to full-time remote or hybrid roles within growth-stage SaaS companies.

Outside of SaaS, I also experiment with motion design and visual storytelling, and once designed a mural that got a compliment from Dave Chappelle. Still recovering.