Metro Comedy Club
Illustration, Graphic Design
Metro Comedy Club approached me to craft a bold new visual identity for their second location - a space meant to attract diverse comedy audiences and stand out in Prague’s nightlife scene. I led the full branding process, from mural design to print and digital assets, bringing humor, warmth, and edge to the venue’s aesthetic.
The rebrand helped Metro Comedy Club position itself as a cultural hub for international and local acts - visually distinct, instantly recognizable, and genuinely funny.
My work included:
Designing a large-scale mural that became the visual centerpiece of the club and received praise from visiting acts, including Dave Chappelle.
Developing a cohesive visual identity across social media, print posters, merchandise, and signage.
Collaborating with performers and venue management to align brand visuals with the club’s personality and programming.
Creating promotional materials that helped drive a 40% increase in foot traffic within the first three months of opening.
Contributing to a 20% rise in event bookings, thanks to stronger brand recognition and consistent visual communication.
