Product Fruits
Art Direction, Illustration, Animation, Web Design, Marketing Assets
At Product Fruits, I took ownership of key marketing and product-facing visuals during a period of growth and product expansion. My role focused on bringing consistency, clarity, and creativity to the way the brand shows up across digital and print.
I designed and animated product feature visuals for onboarding flows, explainer videos, and campaign assets helping to reduce asset production time by 30% and streamline the content pipeline for both marketing and product teams.
I also developed over 30 brand-aligned visuals and animations used across five major campaigns, ensuring a cohesive presence across all channels.
My work included:
End-to-end design of marketing assets, both digital and print
Collaborating closely with product and content teams to translate features into compelling visuals
Creating brochures, flyers, and event materials for product launches
Leading the redesign of key web pages to match the evolving brand direction
Designing in-product UI elements and visuals to enhance onboarding clarity
This work helped Product Fruits build a stronger, more polished brand presence and supported faster go-to-market execution across teams.
Product Feature Landing Page Design & Interactivity (Figma Sites).
Product Feature Animation (Figma, Adobe Illustrator, Adobe After Effects)
