ROI Hunter
Brand Identity, Color Strategy, Illustration, Animation, Web Design
In late 2021, ROI Hunter held a two-day Brand Workshop with leadership to realign the company’s positioning and define its brand archetypes: Creator and Magician. The result was a need for a complete rebrand to reflect its evolved identity during a high-growth phase. I led the development of the new visual identity including a refreshed color scheme that aligned with the new archetypes, a custom illustration system, iconography, and redesigned pitch decks. I also collaborated with the web agency Adchitects to bring the new brand to life on our homepage, and worked with U1 Interiors to align our HQ space with the visual system.
This rebrand supported a 62.7% year-over-year revenue increase, helping the company grow from $3.5M to $7.5M ARR and expand internationally. My work also contributed to:
- A 40% increase in CTR on the redesigned Lead Gen page
- A 30% drop in homepage bounce rate
- A 30% improvement in campaign performance across paid channels
- Improved deck creation speed by 30% through scalable templates
