CAMPAIGN CONCEPT (Poster + Motion)
Asahi
Déjà Brew - "Tan Lines & Deadlines". A back-to-office campaign concept for Asahi that replaces the usual "welcome back" email with a fictional album drop.
Scope:
Concept and creative direction
A3 poster design (print-ready PDF and editable files)
16:9 motion piece (loopable, with subtle kinetic typography)
Industry: Food & Beverage (FMCG)
My role: Designer, Motion Designer, Creative Lead
Description:
A back-to-office campaign concept for Asahi that replaces the usual "welcome back" email with a fictional album drop. The fictional label Déjà Brew releases a debut single, "Tan Lines & Deadlines," a breakup song about the end of vacation.
Concept:
The moody black-and-yellow visual language is borrowed from indie/emo album covers, so the poster feels like something people would hang on their wall by choice, not because HR told them to.
Small details carry the humor: a mug reading "Missed the sun. Not the emails." and a message from the boss ("Please get this deck done by EOD today.")
